- Entreprise : Astrazeneca
- Fonction : Santé, Médical, Pharmacie
- Secteur : Industries
- Lieu : Alger
POSITION PURPOSE STATEMENT
– To manage the promotion, pricing and positioning of existing products, including effective resource allocation, in order to optimize sales and profits
– To strategize, write and implement the marketing plan in relation to brad launches, including mega-brands.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES
Implemented Product Marketing Plan:
– Develop product marketing and campaign plans
– Give input into investment/resource allocation per therapeutic area
– Strategically segment individual markets
– Implement the plan as approved and report as required on strategy and implementation issues
– Base A&P spend on activities, segmentation and potential.
Establish and maintain good relationships:
– Identify key players and opinion leaders
– Communicate regularly with key customers through visits, e-mail and other verbal or written methods
– Provide clinical and promotional support to customers
Maintained administrative systems
– Monthly reporting on strategy implementation and budget spend
– Adhere to company policies and procedures.
PERFORMANCE INDICATORS
– Implemented product marketing plan
– Established and maintained customer relationships
– Maintained administrative systems
– Personal effectiveness
– Team effectiveness
– Alignment of personal and company values
INTERNAL AND EXTERNAL RELATIONS:
Internal relations
– Medical Representatives
– Product Managers
– Sales Directors
– HR
– Finance
– Medical.
External relations
– KOL’s
– Doctors
– Pharmacists
– Managed Health Care Practitioners
– Private and public Hospital Staff
– Advertising agents
Skills and Experience :
– Higher degree in scientific discipline (Doctors or pharmacists)
– Ideally an MBA or equivalent in Marketing or equivalent from a renowned school.
– Experience in a similar position in the pharmaceutical industry
– A first experience as a Sales Representative would be an asset
– Area/Regional experience would be a benefit
– Cultural understanding and ability to act sensitively
– Well-developed communication skills. Fluent in written and spoken English and French.
Competencies and Personal Attributes:
– Ability to build trust, value others and collaborate with other departments
– Ability to maintain professional internal and external relationships that meet company core values
– Exhibit strong corporate values
– Strong teamwork and facilitation – effective at leading and being a teams member
– Listens actively and responds constructively to needs and views of others
– Thinks creatively
– Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependant issues. Demonstrates the ability to prioritise brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition
– Gaining commitment – through effective influencing and stakeholder management. Able to get strong buy – in to goals despite having no direct responsibility
– Ability to network across geographic and cultural boundaries
Special features
– The job holder must be able to travel extensively.
