- Entreprise : Orascom Télecom Algérie
- Fonction : Marketing, Communication
- Secteur : Informatique, Télécom, Internet
- Lieu : Alger
– In charge of all the Marketing Strategy and the Marketing Intelligence activities within the Marketing department.
– Be responsible for managing all marketing intelligence activities (acquisition and analysis of information in order to understand the market) and for managing the marketing strategic process.
Responsibilities:
– Define the Marketing Intelligence strategy
– Build the Marketing Intelligence roadmap (Market research, Customer analysis, Attitudes & beliefs, Purchase and post purchase behavior, conjoint analysis, competitive watch, product monitoring, geo-marketing…)
– Contribute to the Company Strategic process for the intelligence part
– Define the Marketing Intelligence KPIs for the company budget (0+12, 3+9, 8+4)
– Manage the monthly budget for Marketing Intelligence Activities
– Elaborate, Define and Execute all Marketing researches initiatives based on B2C Marketing, B2B Marketing and Corporate needs
– Manage from end-2-end Marketing Intelligence activities internally and externally (with selected suppliers)
– Manage all the Geo-marketing activities needed for commercial planning and network planning
– Elaborate, Define and execute the marketing strategic planning process integrated with the corporate strategic planning process.
– Produce the yearly marketing plan for B2C and B2B segments integrating sales and customer service inputs and needs and provide this plan as input for the yearly budget
– Manage and develop the Marketing Intelligence and Planning team
Position Challenges
– Setup of Marketing Intelligence processes
– Development of the Marketing Strategic Planning Process
– Management of the Marketing Intelligence budget
– Reorganization of the team
– Setup of processes
– Alignment with all stakeholders (intra and extra Marketing)
Education:
– MBA or Master (post-graduation) in the field of Marketing or Economy.
Related Experience:
– Nine (9) to twelve (12) years experience in the field of B2C/B2B Marketing, Marketing Intelligence and planning
– Experience in Telecommunication, Fast moving consumer goods, Consultancy or Electronics manufacturers
Linguistic skills:
– Arabic, French and English required.
Computer literacy:
– Computer advanced literacy.
– Statistical software knowledge
– Presentation
Skills required:
– Highly analytical
– Good knowledge in Marketing and Strategy
– Excellent relationships (internal & external).
– Perfect command of the Marketing strategies.
– Great organizational knowledge.
– Entrepreneurship
– Presentation skills
– Total availability.
Basic competencies:
– Team work.
– Diplomacy
– Customers’ orientation.
– Efficient Communication.
– Organization & planning (time management).
– Flexibility & adaptability chiefly change management.
– Initiative & perfectionism.
– Decision-making and problem-solving.
Managerial competencies:
– Leadership.
– Vision & strategic thinking.
– Fiscal responsibility.
