- Entreprise : Euromonitor International
- Fonction : Commercial, Vente, Relation client
- Secteur : Services
- Lieu : Alger
Euromonitor International is the world leader in strategic business research and analysis and we continue to grow. Constantly innovating – where we go, others follow – we now have offices in 12 countries with 600 staff and a further 600 research associates in 80 countries around the world. We have come a long way from our beginnings in 1972 and our Passport products are considered essential reading for their cutting edge content, design and usability
Euromonitor International seeks an analyst to research and write a report on consumer lifestyles in Algeria on a contract basis.
In-country analysts writing Consumer Lifestyle (CL) reports are located in the country where the analysis and supplementary research is to be conducted. They are able and willing to work from home and must have access to a PC (Windows) and the Internet. A minimum commitment of 25-35 hours a week is necessary for these projects as the reports are written over a period of four weeks.
Reporting to the project commissioner in the London office, CL in-country analysts are expected to take ownership of all aspects of the analysis, supplementary research and writing processes. They are provided with a report template for their country that typically includes more than 100 tables with country-specific data they are expected to use when writing their analyses of the country’s consumer sectors, trends and attitudes.
Essential skills for CL in-country analysts include fluent written English and fluency in the local language of the reported country. CL analysts are also required to be numerate and computer literate, with excellent writing skills. Other important requirements are a familiarity with consumer product markets within the country being written about and the ability to analyse both consumer and company trends and behaviour.
Topics discussed in a typical CL report include the following: Population Changes, Consumer Segmentation, Household Profiles, Household Segmentation, Labour and Income, Consumer Expenditure, Eating and Drinking habits, Shopping Habits, Housing, Household goods, Health Goods and Medical Services, Personal Grooming, Education, Leisure and Recreation, Eating out, Transport, Communications and the Internet, Financial Services.
Readers of these reports want to better understand consumers in each country in order to decide, amongst other things, whether/how they can make their products more successful. Consequently, CL analysts need to consider how the topics discussed influence consumer demand.
A background in economics or marketing is desirable but not essential. Successful analysts work independently, and enjoy the challenge of identifying trends based upon examination of data and know where to obtain further information to back-up their analyses when needed. As well as this, a potential CL analyst needs to be well versed in the economic, business, historical and social issues that their country faces and should be able to discuss this type of country-specific issue within the context of their analysis when necessary.
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