- Entreprise : British American Tobacco Algérie
- Fonction : Marketing, Communication
- Secteur : Services
- Lieu : Alger
Key accountabilities:
– Recommend changes to brand programmes
– Assist Brand Manager in the development of a strategic plan for respective brand(s)
– Recommend brand attributes to be reinforced based on brand’s role in portfolio
– Support definition of high level brand programmes
– Assist Brand Manager in the development and execution of an operational brand plan
– Recommend marketing mix
– Support development of message content
– Support development of brand events
– Monitor implementation and results of operational brand plan
– Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
– Analyse market research data in order to understand brand issues and market opportunities
– Develop ideas on product innovation in order to achieve competitive advantage
– Help implementing different BAT policies.
Knowledge, Skills, Qualifications & Experience:
The ideal candidate for this role will have the following skills and attributes:
– Educated to degree level or equivalent in the relevant business discipline.
– A minimum of 2 to 4 years of experience in marketing environment.
– Highly organized with keen eye for detail and ability to multitask.
– Able to work autonomously and under supervision.
– Fluency in French & English.
– Have a thorough understanding and knowledge of Brand & Trade Marketing.
– Broad cross functional business understanding & Good analytical skills.
– Self motivating person.
– Ability to handle multiple tasks within tight deadlines.
Functional Knowledge & Skills:
– Brand & Trade marketing
– Customer engagement
– Brand and trade programmes deployment
– Agency knowledge
Managerial & Interpersonal Skills:
– Developing and maintaining relationships with clients, external suppliers and commercial partners
– Selling
– Negotiation and influencing
Key success Factors:
The most important metrics by which successful performance will be judged are:
– Customer satisfaction targets
– Timely development/ implementation of Brand marketing activities
– Real vs. plan financial execution
– Accurate and well maintained spend vs budget
– Improvement in CDF bottlenecks within its target segment
– Improvements in brand fitness within its target segment(s)
– Brand(s) share within its target segment(s)
– Forecasting accuracy
– Brand awareness and image ratings
– Timely development/ implementation of programmes
– Financial impact of programmes (e.g. ROI)
Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
– Sales volume
– Market share
– Brand portfolio financials (e.g. P&L, margin)
Working relationship:
Internal:
– Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
– Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by field force
– Select in conjunction with Marketing Communication Manager adequate touch points for designed brand programmes
External:
– Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
To apply: send your detailed CV & Internal Application letter to HR.
