- Entreprise : Unilever
- Fonction : Commercial, Vente, Relation client
- Secteur : Distribution, Commerce
- Lieu : Alger
Job Description:
– Defines volume implications of the brand marketing plan by channel or key customer (up/down elevators); allocates customer targets and spending
– Supports sell in of innovation : Customer presentations, launch events, materials, Product Samples
– Evaluates gap closure opportunities with account management, including customer specific special packs and displays
– Ensures all information is available to plan and execute promotions
– Analyse and understand promotional drivers for the categories
– Interfaces with other departement
– Advises account management on options for special packs and displays
– Leads special pack/display project meetings
– Develops run-out strategy for items classified as obsolete
– Provides product specifications
– Drives improvement in special pack
– Supports sell in of innovation : Customer presentations, launch events, materials, Product Samples
– Accurate volume plan, brand volume performance analysis incl. causes of deviation
– Brand standards by retail format/key customer;
– Channel Development (pharmacies / perfumeries…)
– Develops with brand building brand standards as part of the customer marketing plan
– Develops key input to innovation forecast
– Develop and monitor Sales Force Incentives plan
Profile :
– Bac+5
– 2 years Experience in function in a complex Category or Trade environment
– Rigor to ensure data accuracy and help for decision making
– Cross-function Team work
– Ability to manage a range of products in a complex, fragmented and dynamic Trade environment
– High level communication& negotiation skills combined with the ability of managing teams.
– Good Analytical skills
– Fluent English
